fundraising courses for entrepreneurs

We help great entrepreneurs with great ideas make a great deal of money

We help great entrepreneurs with great ideas make a great deal of money

So what’s your problem?

It’s tough out there. As if coming up with a great idea wasn’t a big enough challenge. You know you need funding, but how on earth do you go about getting it? Nowadays you can’t just bang out a business plan and throw in the odd spreadsheet. Today’s investors are too sophisticated. And crowdfunding is a minefield.

How we can help…

We run highly effective courses to get you investment ready. We use our experience and know-how gained from years of running significant international companies, our 16 years of angel investing and raising funds for our own businesses, our mentoring, course judging and lecturing on fundraising at European business schools, plus our worldwide contacts to slingshot you to success.

We also do it just for you. If, after the course, you’d like us to help you individually, then we offer our sophisticated ‘ONE-TWO-THREE-FOUR’ programme where we concentrate on ONE company (yours), over a TWO month period, where THREE members of the Heaton Camillo team dedicate FOUR half days to get your company investment ready.

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The ‘Investment Ready’ Course


Course objective:

We give you the tools and the confidence to run your own crowdfunding or angel investment campaign.

It’s a classroom based training course that will help you: refine your strategy, build a convincing financial model, determine your funding needs and pre-money valuation, prepare a VC standard set of documents, get you pitch perfect, and guide you all the way to getting the money in the bank.

After the course:

You get access to our exclusive library of supporting docs and on-line references.
Inclusion in the HC Alumni and opportunity to attend regular post course events.

Why’s It So Good?

The course leader, Julian Costley, is a mentor, course judge and regular lecturer on fundraising at London Business School and at other business schools around Europe.

He has packaged that business school process into a one-day course that pretty much guarantees to increase your chance of running a successful funding campaign.

After a senior career at Thomson Reuters, France Telecom, and briefly BSkyB, he co-founded the Internet stockbroking firm E*TRADE UK and secured an exit at the height of the dotcom boom.

Since then he’s been an angel investor. He’s backed 17 companies, raised funds or served on the boards of many more and seen hundreds of business plans.

So there’s a wealth of experience and know-how as to what investors want and how to help you get organised to encourage them to invest.

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Who Should Attend?


Need to be an entrepreneur who wants to raise capital
Or a non-exec director or adviser who is supporting an entrepreneur
Have an outline business idea and a two-page summary
Be reasonably capable with PowerPoint® and Excel®
Be able to attend the full one-day course in central London


Need to have a degree or any formal qualification
Need your idea to be tech or Internet based
Need to be part of a team
Need perfect English language ability – but working English will help

About the Course

Course fees: See course booking
Duration: Full day 8.30am to 6.30pm
Location: See specific location depending upon course date you select
Style: Small group, relaxed classroom, informal atmosphere, conversational
Dress code: Very informal
Pre-course preparation: Preparation and submission of a two-page exec summary
Catering: Light refreshments throughout the day and a buffet lunch.

Note: accommodation and travel costs are not included in the course fee

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Course Content:

Consult Dates

What You Get:

Included in the course fee..

A review of your 2-page executive summary
Full one day training course
The Course PPT presentation (available after the course)
Pre-money calculator (excel spreadsheet)
Examples of financial models
Access to the Library – a resource centre for entrepreneurs
Membership of the Heaton Camillo Alumni Club
Invitations and links to related events

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